4 Top Reasons Direct Selling Can Help People in A Bad Economy

Direct selling is a marketing channel of direct distribution for products and services directly to consumers without the shipping of products to conventional retail outlets.

According to the World Federation of Direct Selling Associations (WFDSA) the Direct Selling Industry was responsible for over $28 billion in retail sales in the United States and over $114 billion in retail sales worldwide in 2009. That number continues to grow each year. The direct selling sector is a huge engine of economic growth in the US. According to numbers reported by the Direct Selling Association (DSA), more than 50% of American adults report having purchased services or goods from a direct selling representative. Additionally, one in five American adults claim they have been or currently are working as a direct seller. With more than 62 million sales associates connected with direct selling companies worldwide, the direct selling (network marketing) industry is dynamic and growing not only locally but on a global scale. Here are a couple reasons why direct selling is taking off:

1. Earn Extra Income

Direct sales can be a great way to earn some extra money as a supplemental income, or perhaps fund college savings, and retirement. Like any job, particularly in sales, so it is work. It’s not like you sign up and then all of a sudden checks start rolling in. You have to hold parties, demonstrate the products, and one-on-one selling which is the most popular technique for making product sales. But, while all direct sellers make money on the difference between retail and wholesale product prices, most direct-sales companies also have a commission structure that rewards the “downline” recruitment of additional salespeople into their system. This gives the direct seller an opportunity to expand his/her business as well as give others the same opportunity.

According to the DSA, the median income for direct sellers is a modest $2,400 a year. It’s enough to pay that extra bill, take that vacation or buy better holiday presents. Although some sales representative do earn tidy incomes, most use direct selling as a part-time supplement income.

2. Start A New Career

In 2009 the industry hit an all-time high of about 16.1 million Americans were direct sales representatives, according to the Direct Selling Association and with only 7.5 percent involved doing it full time with more than three-quarters being women. With employers watching their budgets more so than ever because of the bad economy, employees incomes as well as job opportunities have been stagnant. Nowadays, Americans more than ever are trying to make ends meet by turning to direct selling. More professionals today have entered the arena from doctors, attorneys, executives and many more have become instant entrepreneurs in the direct selling industry.

3. Start Your Own Business

Anyone can do it. There are no required levels of education, experience, financial resources or physical condition. People of all ages and from all backgrounds have succeeded in direct selling. Direct sellers are independent contractors. You’re your own boss, which means you can have the following:

  • Business Ownership-Own a business of your own Boss and call your own shots.
  • No Caps on Earning Potential- Earn what you are truly worth. You can earn as much as you want in proportion to your own efforts. The level of success you can achieve is limited only by your commitment and willingness to work hard.
  • Goal Setting-Set your own goals and determine yourself how to reach them.
  • Easy Start Up & Exit Strategy-Start your business with very little or no capital investment. Plus, it’s a business that’s easy entry and easy exit unlike traditional businesses.

4. Work flexibility

You choose when and how much you want to work either part-time or full-time. According to the DSA, some 5.1 million Americans were involved in some form of direct sales in 1991, up from 4.7 million in 1990. Furthermore, 89% of direct sellers do sales work only part-time, which means they either are homemakers or have other jobs with women accounting for 90% of all sellers. Many direct sellers are attracted by the flexibility of work hours but also by the opportunity to develop personal business connections.

Direct sales has helped many people in the US and across the world supplement their incomes as well as replace it in many cases. According to San Francisco Times, one lady of Brentwood started selling sweets last year by holding house parties with tastings of drinks, candy, cupcakes and other goodies. With her husband’s computer business struggling this has been a blessing for them.

She gives four or five parties a month, and works about 10 hours a week and nets $500 to $625 a month in sales. In addition to that she makes another $100 or $150 a month on commissions from sales generated by new reps she recruited. She claims, “It’s helped us out tremendously.”

So is Direct Selling for YOU?

Well that all depends on your ambition and ability to discard the hype and find a genuine business opportunity. So how about it… Is direct selling for you? Will you allow yourself to be successful? Perhaps be the next Direct Selling Icon? Business is all about timing and there is no better time now to be in the direct sales industry..

What is Plug & Play office and its Benefits?

When your business grows too fast you will have to make quick changes including a change in your office space. Acquiring office space is not easy and will require you to overcome a lot of challenges. The main trick is to maintain the right balance between the money spent on the space and the area that you get in exchange for it. All of it depends on the requirements and the decision must be made keeping all the things in mind.

Let’s talk about the Area of your space and things you must remember.


The area is one of the most important things that you have to keep in mind before shifting. When running a business, you are not the only one who depends on the office space but it is also your employees and other people who will be affected by it. Also, apart from employees and yourself, the most important people you have to think about is your customers. The locality also decides the access to amenities and other basic facilities. Find a good plug and play office near your area of requirement and enjoy the benefits of moving in and getting an office space ready.

Benefits of Plug & Play Office

Plug & Play office is the new trending office that supports the new idea of supporting co-working spaces. Startups find it a hard time to mount up all the technical and non-technical resources with all the maintenance costs. These are ready to move into offices with all the facilities where you can shift immediately with your team and start working. All the basic facilities will be available at your office and this will make it easier to start.

Some accessibility includes mobility to centre the office in a prime area, multitasking ability, flexibility to operate. This is a great idea for young entrepreneurs as this area is affordable and allows various kinds of technically advanced options.

The lease is also made on a custom basis and can be made according to the requirements of the customer. With ample space and proper utilization of all the technical equipment, this is a great capital to invest in.

With all these benefits a plug and play office is best for startups who are working to get more reach and need a place to start their business urgently.

What’s In A Marketing Plan?

Creating a marketing plan for your company or brand can be very intimidating. One of the reasons developing a marketing plan is a tedious process for some people is because if you’re just starting out, you’re not sure what’s in a marketing plan.

A marketing plan should be a creative outline of various strategies you intend to employ when rolling out your product. Marketing plans usually describe how a company intends on relaying its product or messages to it’s target audience. A typical marketing plan can consist of all or some of the following strategies.

What Goes in a Marketing Plan? I’ve included a list of some traditional and newer implemented strategies below:

- Product Placement. This one is pretty obvious, product is placed in high traffic areas or places where a company’s product is likely to be seen by its target audience. Again, the primary goal is to create brand awareness for the sake of sales, traffic (on and offline) or some other call to action.

- Publicity. When done correctly a publicity campaign should accomplish one goal: Getting Attention. Whether you’re seeking attention from the media or the public a publicity campaign should also reveal an acceptable image of your company’s brand. After all, you’re looking to “attract”.

-Social Media. A method employed to create brand awareness with an ultimate goal of driving consumers to a company’s website or storefront through social media interaction. You may have noticed these campaigns on Facebook via company ads and coupons.

- Direct Marketing. A form of advertising and another traditional marketing method direct marketing typically consists of everything to direct mailers you get every week in your mailbox to the persistent telemarketer you occasionally hang up on.

- Sales Promotion. One of the oldest forms of marketing sales promotion is a method used to increase the sale of a product or service. There are several method of sales promotion focused on offering the consumers incentives, rebates or discounts, etc.

- Viral Marketing. A form of promotion viral marketing campaigns are perfect for generating buzz and brand awareness. Companies rely on customers to talk and tell their friends about a product or service. Traditionally done via email, viral marketing has quickly spread to other mediums. YouTube is the perfect place to find viral marketing hard at work.

A good detailed marketing plan should also reflect how the strategies used will benefit the company. For example, if you intend on spending a bulk of time and energy pushing your social media networks, you’ll need to set goals of what the social media campaign is expected to accomplish. What impact did it make? Were people receptive to your company’s message or call to action?

The great thing about creating a marketing plan is that you’re able to customize it. You can start off with a handful of strategies and test them. See what works; you can remove or add more if you find one strategy is working better than the other. Ultimately, the goal of the marketing plan should serve as a guideline for how you intend on getting your company’s name or brand in front of the target audience.