Minisites – Powerful Direct Marketing Websites

What makes minisites better at selling individual products than the bigger, more robust content sites? Simple, there are much fewer distractions for the visitor and minisites are generally designed for getting one action from the visitor.

Your prospective customer basically has two options to choose from, which are one, make the desired action that you are presenting them or two, leave the site. It’s basically that simple and this is a profitable business model that internet entrepreneurs should consider using when selling individual products.

Minisites are most popularly used by direct marketers selling information products, and they incorporate direct response marketing strategies, and effective copy writing that is focused on funnelling the website’s visitors to take one action. Initially, the prospective customer could be sent to a squeeze page (opt-in page) to first capture the customer’s information, so that the marketer can then follow up with the prospective customers in the future.

The idea is to send targeted web traffic to your minisites that focuses on selliing one specific product or service, whether that is an ebook, membership subscription, multi media course or some specific service. This product should be something that provides a solution to people within a specific market. It should either be a solution to a problem they have or something that can help them achieve a desired goal.

Now, to ensure that your mini site can convert the visitor into a customer or subscriber depending on your goal, you’ll need to first make sure that you do your due diligence and properly research your market, before creating your product and website. In short, you will need to know exactly who your target market is and what it is your market wants.

Once you know your market and what they really want, you can then create a minisite that is crafted with them in mind. You will then want to target that audience in your promotions, and then direct them to your site.

If you keep in mind what your prospective customer wants and focus on the benefits of the product, not so much the details of it, you will certainly be on the right track to creating your minisites the right way.

Related and Different Features of Affiliate Marketing And PPC

Affiliate marketing is getting much attention as a popular form of eCommerce strategy. Although this type of online marketing is not a quick way of becoming rich overnight, more people are getting the better financial freedom of enjoying modest if not lucrative income stream through this scheme. The income derived from affiliate marketing can be passive or it can be a source of regular profit for those who take this form of online business seriously.

Web entrepreneurs usually own websites where they market their products. They promote the goods they want to sell online by providing rich, informative contents to their potential customers that are relevant to their products and services they offer. As an online marketing approach, the major objective is to sell your products online. If you do not have your own products to sell, joining an affiliate program is a good tool that you can use to start your own online business. With affiliate marketing you sell the products of others and you get a commission on every sale that you make.

You need to sign up with a reputable affiliate marketing program provider. Once you are an official affiliate member you are entitled to get an affiliate identification that is used to track down the sale of every product that you promote online. You will be provided with a link that will direct your customers to the site where they can purchase the product you promote. The link includes a tracker of your affiliate identification which is necessary to credit the commission to your account once a sale is made directly from your affiliate link.

Affiliate marketing however is sometimes confused with Pap-per-click or PPC scheme. PPC is an advertising model that is used to drive traffic using relevant keywords to the ad that is displayed on a website. As a form of online advertising, the commission one can make from displaying the PPC ad to their website is based on a click through rate scheme. You earn a certain amount whenever your visitors click on the PPC ads displayed on your website.

Both affiliate marketing and PPC are somehow related in the sense that you need your own website to display and promote your ads. But there are major differences between the two. Affiliate marketing is owned by firms that contract affiliates to help generate leads on products and services. One can use email marketing strategies, PPC and search engine optimization (SEO) strategies in order to increase your sales. PPC on the other hand requires keyword research in order to drive better targeted marketing outcomes according to the search terms related to your ads.

Becoming a PPC affiliate marketer entails intensive research on the appropriate target keywords to drive traffic into your website. Moreover, you need to learn how to configure and create an ad, conduct split testing and so much more before advancing into the next level of PPC affiliate marketing.

The concept of the pay per click marketing has been incorporated to the affiliate marketing scheme that enhances an affiliate marketer’s creativity and uniqueness on creating or writing a PPC online advertisement into a great success. There are specific guidelines you need to consider before writing a quality advertisement in your website. A few suggestions are provided here as follow:

Write an ad that directly focuses on your target market and audience.
Concentrate on promoting the benefits and advantage features of your products.
It would be great if you are going to insert relevant keywords in your advertisement as much as possible.
Include a powerful phrase of “call to action” advertisement and use URLs display which is active.
Correct spelling and proper usage of the grammar is essential in your ad.
Display your advertisement texts in a manner that is straightforward and easy to understand.

Email Marketing – Introduced

The online market place used to be an area where anyone can get lost. When potential buyers disappear in this neighborhood after browsing through the online retailer’s site, it’s an automatic loss for the latter. The loss is a major issue with these online retailers because the chances of having their customers back would be close to impossible. Thus, direct email marketing was born.

Direct email marketing, when incorporated with the retailer’s own business techniques, is expected to make your consumers patronize your products. Having them contacted constantly would give the customers updates about the latest presented merchandises available at the online retailer’s site. This, of course, can be achieved after several stages.

It can take 6 touch points for a retailer to establish trust among customers. The points would mean a lot for merchants as it gives them an overview of their buyer’s interest in purchasing their products. However, it would take several visits to reach this level. Adding up a sign box to your website from any major email marketing company and collecting visitor’s addresses can easily increase the retailer’s chances of achieving the 6 touch points. The online seller will get points from the buyer’s first visit, but in order to get to the maximum goal level, the same merchant should visit the site constantly.

This is where email marketing comes in. After gaining permission from their customers to contact them, retailers can now create flashy email marketing promotions to lure them back to their site. It is, however, highly necessary not to be sending spam to these contact persons to protect the integrity of the business. This marketing strategy will still be effective even after several weeks from the customer’s last visit. The key is finding the market’s demand and answering them by providing the products they need.

As per every business, the first step of every retailer is to know the needs of his market. This will serve as the foundation of the business. In online retailing, however, the retailer has to find a product that provides the needs of the majority of the online consumers. Nonetheless, if the service is already available in the area, it is then the merchant’s initiative to find a way to better the service or the quality of the product so as to go beyond the check. This will give the establishment an edge among the other businesses who offer the same products to the market.

By combining the retailer’s techniques in direct marketing with email marketing, the success of the business won’t be too far.