Three Types of Direct Sales Compensation Models

Compensation is the payment or profit given to someone in exchange for a work or sales done to a certain company or business. It could be in a form of salary, incentives, commissions or percentage, benefits and so on. In direct sales industry compensation models are set up as single level or multi level compensation. In single-level compensation plan representatives are paid solely on one’s sales while in multi-level compensation plan they earn commission on both their sales and of those they bring into the company. Direct sales business needs the right compensation model in order to work, MLM software companies offer these plans with a suitable MLM software pricing created for specific clients. There are a lot of variations of compensation plans out in the market and each one of them also has its different MLM software pricing depending on the model and the software company that created it. Each of these compensation plans are extracted from different major types of compensation models.

Let’s discuss 3 types of compensation models. First is the Unilevel or single-level plan this is also associated with the so called stair step break away plan, here the recruits or representatives does not grow or advance in position other than as distributors, so basically they just earn according to their performance without any promotion or advancement. However a breakaway plan is still considered unilevel but with the flexibility to encourage and motivate distributors to perform well in order to advance in rank after meeting a certain goal. Next is the grid or matrix plan the representatives here is limited only to a certain number of recruits. There is practically an automatic filling of spots; usually it works well with companies whose products are used personally by the distributors than being sold to other people. Lastly we have the so called binary or multi-level plan the distributor here is allowed to occupy one or more business centers each limited to two down line legs. Compensation here is based on group volume rather than percentage of sales of multiple levels of distributors. Meaning payment is volume driven and not level driven. Sales are being balanced in both legs to qualify for commissions, which in turn are paid at certain points when target levels of group sales are met. Here group cooperation is encouraged it requires team work because payout is on group volume and requires balance in each leg to be eligible for payout.

Choosing the right compensation model and software that has the ideal MLM software pricing offered by different software vendors is an important factor to consider guaranteeing success in the direct sales industry.

Why You Need to Choose Bulk SMS for Marketing

As an inexperienced entrepreneur, investing a large sum of money in the marketing arena can be a fatal step. So, picking a cost effective, reliable and effective marketing strategy is the key to success. In today’s marketing arena, mobile marketing is proving to be an effective marketing strategy.

With mobile phones extending their reach to almost every corner of the earth and text messaging, commonly referred to as SMS (Short Message Service) has become the popular way of communication. As Short Message Service is gaining popularity, new types of messaging services are emerging to satisfy the expectation of people. At present, bulk SMS is creating a huge sensation among the entrepreneurs as it lets them to send SMS in bulk quantities to thousands of customers quickly and efficiently. This messaging service is now utilized by various e-marketing companies to reach out to a greater number of people.

Bulk SMS is a process of sending messages to innumerable mobile terminals simultaneously and is done using a computer system. With more than 4 billion mobile users, bulk SMS marketing strategy is proving to be an effective marketing strategy not just for inexperienced entrepreneurs but for multinational companies too.

Now, lets see the beneficial features of bulk SMS strategy that make it a powerful marketing tool for inexperienced entrepreneurs to kickoff their marketing campaign.

Requires less investment:

This is one of the important features that make bulk SMS one of the best marketing tool for inexperienced entrepreneurs who are hesitating to make large investment in the marketing arena. You can make use of bulk SMS in your marketing campaign either through service providers or software.

If you don’t have enough time to concentrate on your core business, then you can get assistance from reliable SMS service providers or you can make use of software to carry out the marketing campaign all by yourself. However, service providers have a better reach as they send the user’s message through a range of APIs like HTTP, SOAP, SMTP and SMPP. So, it is wise to make use of reliable and experienced service provider to send SMS effectively.

Easy to implement:

You might not need any additional qualification or experience to make use of bulk SMS software. All you have to do is just enter the mobile number of the customers and the message which you need to convey to the customers, then just click the send button.

Time saving:

As the software or service provider takes care of the complete process, you can save plenty of time which you can utilize for focusing on your core business.

Flexible working schedule:

Unlike other marketing strategies, you might not have to stick to a proper timing schedule. You can send SMS to customers according to your own schedule.

Higher response rate:

Another added advantage of this service is that it has higher response rate than other modes of marketing such as TV and banner ads.

Boosts business productivity:

As the SMS are delivered directly to the customers within a few minutes, it generates immediate traffic and improves your business productivity.

Improves customer relationship:

Contacting your potential customers via short message service lets you to maintain a consistent touch with your customers who are the backbone of your business.

Easy to manage:

Since, it generates immediate sales you might not have to wait or monitor for a long time to analyze the progress of your marketing campaign. Within a few days, you will get a clear idea about your marketing campaign.

The concept of sending multiple messages at a time has made SMS marketing a lot easier as they can be sent directly over the direct-to-mobile gateways.

This mode of marketing enables the entrepreneurs to reach out to the targeted customers at their convenient time thereby having a positive impact. With an ever-growing number of mobile users, this mode of marketing is worth looking forward to in the near future.

Restaurant Marketing – 3 Tips To Keep Your Restaurant Packed And Sell More Food

There is more to owning and operating a restaurant than just having great food. While it’s true that have great food is the first key to having a successful restaurant, it certainly isn’t the only thing that matters. I would tend to argue that there are plenty of successful restaurant that lack good quality food. So what makes them so successful? Marketing is what makes them successful, and it can help to make your restaurant business successful too (although location is very important as well). Here are marketing tips to help keep your restaurant pack and help you sell more food!

Online Web Presence
If you’re not online, then to potential customers, you don’t exist. You want to make sure that your restaurant is being represented online in two ways: via your own website and via other restaurant referral websites. It should go without saying that your restaurant needs a website that features you location and contact information, your menu, and ideally a few pictures of your best dishes.

Restaurant referral websites are important to being seen online. Restaurant goers in any city or town often go online before going out to figure out where they want to go eat or what they might want to try. Examples of these kinds of sites include UrbanSpoon.com, and CitySearch.com. There may be others and you can discover them by doing a simple Google search for restaurant suggestions in your town or city. Make sure that you have a listing on each of these sites (it should be free) and that your profile is up to date and has a direct link to your website and menu.

Direct Mailers – Special Promotions
Advertising can be expensive, which is why I recommend direct mailers if your budget is limited. You first want to start with sending mailers with special promotional offers (discounts) to businesses in your area. Informing businesses of your lunch menu will help to increase your lunch crowd. In addition, you might want to send them information on your happy hour specials if you have any.

Direct mailer should also go out to residents living within a 5 to 10 mile radius of your location. Again, make sure you make them a promotional offer (give them a discount coupon). The promotional offer you give them is important because it is going to create an incentive for them to come and try your food. You might try a buy one meal get a second one free, that way they bring a guest (who as a result becomes one more person who learns about your restaurant).

Billboard Near Your Location
One great investment for restaurants is in billboard marketing near the location of the business. This alerts people in your area and people passing through your area that you are open for business. While it won’t result in business the same day, it will over time generate traffic to your restaurant. Again, just make sure that your billboard ad has your location (i.e. “exit here turn right”) and that it has a great picture of one of your best dishes!

Billboard ads can be expensive, so make sure you use it strategically for your business. Do your homework with the billboard management company so you understand the amount of traffic that will see it. Then make a decision based on whether the traffic is enough to justify the money you will spend. After all, you want it to be worth the money.

Owning and operating a restaurant is no easy task; it’s a lot of long hours, and hard work so you want to make sure that you have customers to enjoy the fruit of your labor. Proper marketing will guarantee that result!