Avoid Multi-Level Marketing Affiliate Programs

Multi-level marketing is supposedly a way of making money, and it is true that some products are sold offline using multi-level methods. Therefore, there are a lot of multi-level marketing affiliate programs around.What’s wrong with them? For a start, the whole principle of multi-level marketing is that there are many layers, and the people above you in the pyramid each take a cut of what you sell or promote. That is bad news because it means you earn less, and maybe nothing at all. In fact, they used to be called pyramid selling schemes.Up to 10 layers in some multi-level schemesThese schemes can have ten layers, so until you get ten layers of people beneath you, you will be losing a lot of your income. To give you some idea, a two-level system is used in affiliate marketing by quite a few companies. What this means is that if you recruit someone, and he makes a sale, you get, say 10 per cent of the sale price. If the total commission was 50%, the person in the level below you would get only 40 per cent.That sort of payout, with just two levels in the scheme, is considered acceptable, but is still frowned upon in some countries. Why? Because the person who loses that 10 per cent does so just because you recruited him, no other reason. Really, for him to get the 10 per cent, he should be doing some of the work. He is supposed to, but generally people above you in multi-level marketing do not do much if anything to help.You can see that in a ten level system, there is hardly anything left for the people at the bottom. So when you start you are not earning for yourself but for someone else. In other words, by encouraging the people to make sales, you are actually getting them to earn money for you. This is why multi-level marketing affiliate programs are illegal in some countries.It is also why they are a bad idea. Another reason why they are bad is there is usually a joining fee, which allows you to earn from the system. There may be a free membership as well, but you can’t earn from it.Because there is this fee, people end up trying to recruit people instead of selling products. All this means that multi-level marketing affiliate programs are really bad news, if they go beyond two levels.Avoid them, and find affiliate products to market directly, and you will be able to earn money online.

Why You Need to Choose Bulk SMS for Marketing

As an inexperienced entrepreneur, investing a large sum of money in the marketing arena can be a fatal step. So, picking a cost effective, reliable and effective marketing strategy is the key to success. In today’s marketing arena, mobile marketing is proving to be an effective marketing strategy.

With mobile phones extending their reach to almost every corner of the earth and text messaging, commonly referred to as SMS (Short Message Service) has become the popular way of communication. As Short Message Service is gaining popularity, new types of messaging services are emerging to satisfy the expectation of people. At present, bulk SMS is creating a huge sensation among the entrepreneurs as it lets them to send SMS in bulk quantities to thousands of customers quickly and efficiently. This messaging service is now utilized by various e-marketing companies to reach out to a greater number of people.

Bulk SMS is a process of sending messages to innumerable mobile terminals simultaneously and is done using a computer system. With more than 4 billion mobile users, bulk SMS marketing strategy is proving to be an effective marketing strategy not just for inexperienced entrepreneurs but for multinational companies too.

Now, lets see the beneficial features of bulk SMS strategy that make it a powerful marketing tool for inexperienced entrepreneurs to kickoff their marketing campaign.

Requires less investment:

This is one of the important features that make bulk SMS one of the best marketing tool for inexperienced entrepreneurs who are hesitating to make large investment in the marketing arena. You can make use of bulk SMS in your marketing campaign either through service providers or software.

If you don’t have enough time to concentrate on your core business, then you can get assistance from reliable SMS service providers or you can make use of software to carry out the marketing campaign all by yourself. However, service providers have a better reach as they send the user’s message through a range of APIs like HTTP, SOAP, SMTP and SMPP. So, it is wise to make use of reliable and experienced service provider to send SMS effectively.

Easy to implement:

You might not need any additional qualification or experience to make use of bulk SMS software. All you have to do is just enter the mobile number of the customers and the message which you need to convey to the customers, then just click the send button.

Time saving:

As the software or service provider takes care of the complete process, you can save plenty of time which you can utilize for focusing on your core business.

Flexible working schedule:

Unlike other marketing strategies, you might not have to stick to a proper timing schedule. You can send SMS to customers according to your own schedule.

Higher response rate:

Another added advantage of this service is that it has higher response rate than other modes of marketing such as TV and banner ads.

Boosts business productivity:

As the SMS are delivered directly to the customers within a few minutes, it generates immediate traffic and improves your business productivity.

Improves customer relationship:

Contacting your potential customers via short message service lets you to maintain a consistent touch with your customers who are the backbone of your business.

Easy to manage:

Since, it generates immediate sales you might not have to wait or monitor for a long time to analyze the progress of your marketing campaign. Within a few days, you will get a clear idea about your marketing campaign.

The concept of sending multiple messages at a time has made SMS marketing a lot easier as they can be sent directly over the direct-to-mobile gateways.

This mode of marketing enables the entrepreneurs to reach out to the targeted customers at their convenient time thereby having a positive impact. With an ever-growing number of mobile users, this mode of marketing is worth looking forward to in the near future.

Direct Mail Postcards – 6 Questions to Ask Your Postcard Marketing Agency

It seems postcard marketing companies are popping up everywhere these days.A simple Web search for “Direct Mail Postcards” will generate hundreds of businesses, all claiming to be experts. Granted, there are some really great, experienced postcard marketing companies online. But there are also dozens of one-size-fits-all, no-staff, no-support Web-based companies that use only templates and automated software to launch mediocre postcard marketing campaigns for their clients.So how do you tell the difference? One simple phone call.If you’re thinking about using a marketing company for your direct mail postcards, here are 6 questions you should ask your rep before getting started.1. How long have you been in the postcard marketing business?
Get a specific answer for this one. This is a sure-fire way to tell if the company has real experience with direct mail postcards. Even if their company has been around for 20 years, that doesn’t mean they’ve focused specifically on postcard marketing. Direct mail postcards can be tricky business, so you’ll want to make sure your agency has been doing it for at least a few years.2. Who are some of your clients?
This is another great way to tell how much experience your postcard marketing company has. The best agencies will have worked with well-known brands and businesses around the nation. If your company can’t mention one name you recognize, then you should probably look elsewhere.3. Can I see some samples?
Absolutely critical. Be sure to look closely at work that’s already been created by the postcard marketing company. Ask for a few different styles and industries, so you can see how good they are at switching gears for each client.4. Have your clients had any results?
Ask for specific success stories about other direct mail postcard campaigns. Get numbers. In direct mail, a great response rate is often just 1-2%. If the company has reached up to 10% or higher, you know they’re good. If they say something like “45%,” then you know they probably don’t know what they’re talking about.5. Do you handle printing and mailing too?
Many postcard companies only handle the creative work. Others may only execute the printing. If you want to save money, you’ll want to choose a company that can streamline the entire campaign by handling everything. Keep in mind, the company doesn’t need to have its own printer. Many experience postcard marketing companies will have developed relationships with printers and can therefore offer printing services at far less than what you’d pay if you went to directly to the printer yourself. The key thing to remember here is that you’re choosing a company that has experience in every area of postcard marketing, not just one.6. Can you help me with my mailing list?
This is another critical element of your postcard marketing campaign that a lot of companies might not be able to help you with. Your mailing list is key to the success of your postcards, so be sure to pick a company that can a) help you create a strong, targeted list, or b) import the list you already have.