Marketing 101: 5 Direct Marketing Tips

Marketing is one of the most complex aspects of any business and getting it right can be tricky. Direct marketing is one of a host of marketing tools that can be very effective if done well but this is often easier said than done. So here are some direct marketing tips to help you get your direct marketing campaign on track.Tip 1 Decide who you are going to target and which media you are going to useKnowing who your ideal customer is means you can target your campaign well. It is also extremely important to decide early on whether your campaign is going to be by direct mail, telephone, newspaper or magazine ad?Tip 2 Always do a test campaignSeasoned marketers advise that a test campaign is a must whether you are just starting out or have done a number of direct marketing campaigns before. This is one of the lesser known direct marketing tips. A test campaign helps you minimize risk but most importantly since you will be keeping records of what you do and the responses you receive it will provide valuable information about your customers allowing you to build a database and fine tune your campaign to generate high responses and get maximum conversions.Tip 3 Develop benchmarksAscertain what the usual response and conversion rates are for the media you are going to use for your direct marketing campaign as they can range from 5% to 40 or 50%. This piece of research can help you make realistic projections and prepare yourself mentally and financially should you not get the amount of responses you wanted. The aim here is to minimize failure. Proper preparation means your campaign may be better than average and may beat the odds.Tip 4 Be civil and politeWhether your campaign is in writing or via telephone always be civil and polite to your potential customers. Being rude and offensive, mispronouncing names or spelling them wrong can alienate customers.Tip 5 Make sure your customers know they are valuedIf you’re operating from a list of clients who have purchased products or services from you before little things like birthday or holiday greetings and special discounts go a long way to letting them know they a valued and can increase the likelihood that they would purchase from you again. They are also more likely to recommend your business to their friends or relatives who may be looking for similar products or services.If you’re operating with a brand new list or cold calling a free gift for responding or placing an order can make a difference between success and failure. This goodwill gesture need not be expensive but it can set you apart from your competitors, after all everyone loves receiving gifts and feeling valued.This is one of the best direct marketing tips that you can incorporate into your campaign strategy and one that could increase response rates considerably and give you maximum conversions for your efforts.

Direct Mail Postcards – 6 Questions to Ask Your Postcard Marketing Agency

It seems postcard marketing companies are popping up everywhere these days.A simple Web search for “Direct Mail Postcards” will generate hundreds of businesses, all claiming to be experts. Granted, there are some really great, experienced postcard marketing companies online. But there are also dozens of one-size-fits-all, no-staff, no-support Web-based companies that use only templates and automated software to launch mediocre postcard marketing campaigns for their clients.So how do you tell the difference? One simple phone call.If you’re thinking about using a marketing company for your direct mail postcards, here are 6 questions you should ask your rep before getting started.1. How long have you been in the postcard marketing business?
Get a specific answer for this one. This is a sure-fire way to tell if the company has real experience with direct mail postcards. Even if their company has been around for 20 years, that doesn’t mean they’ve focused specifically on postcard marketing. Direct mail postcards can be tricky business, so you’ll want to make sure your agency has been doing it for at least a few years.2. Who are some of your clients?
This is another great way to tell how much experience your postcard marketing company has. The best agencies will have worked with well-known brands and businesses around the nation. If your company can’t mention one name you recognize, then you should probably look elsewhere.3. Can I see some samples?
Absolutely critical. Be sure to look closely at work that’s already been created by the postcard marketing company. Ask for a few different styles and industries, so you can see how good they are at switching gears for each client.4. Have your clients had any results?
Ask for specific success stories about other direct mail postcard campaigns. Get numbers. In direct mail, a great response rate is often just 1-2%. If the company has reached up to 10% or higher, you know they’re good. If they say something like “45%,” then you know they probably don’t know what they’re talking about.5. Do you handle printing and mailing too?
Many postcard companies only handle the creative work. Others may only execute the printing. If you want to save money, you’ll want to choose a company that can streamline the entire campaign by handling everything. Keep in mind, the company doesn’t need to have its own printer. Many experience postcard marketing companies will have developed relationships with printers and can therefore offer printing services at far less than what you’d pay if you went to directly to the printer yourself. The key thing to remember here is that you’re choosing a company that has experience in every area of postcard marketing, not just one.6. Can you help me with my mailing list?
This is another critical element of your postcard marketing campaign that a lot of companies might not be able to help you with. Your mailing list is key to the success of your postcards, so be sure to pick a company that can a) help you create a strong, targeted list, or b) import the list you already have.

Related and Different Features of Affiliate Marketing And PPC

Affiliate marketing is getting much attention as a popular form of eCommerce strategy. Although this type of online marketing is not a quick way of becoming rich overnight, more people are getting the better financial freedom of enjoying modest if not lucrative income stream through this scheme. The income derived from affiliate marketing can be passive or it can be a source of regular profit for those who take this form of online business seriously.

Web entrepreneurs usually own websites where they market their products. They promote the goods they want to sell online by providing rich, informative contents to their potential customers that are relevant to their products and services they offer. As an online marketing approach, the major objective is to sell your products online. If you do not have your own products to sell, joining an affiliate program is a good tool that you can use to start your own online business. With affiliate marketing you sell the products of others and you get a commission on every sale that you make.

You need to sign up with a reputable affiliate marketing program provider. Once you are an official affiliate member you are entitled to get an affiliate identification that is used to track down the sale of every product that you promote online. You will be provided with a link that will direct your customers to the site where they can purchase the product you promote. The link includes a tracker of your affiliate identification which is necessary to credit the commission to your account once a sale is made directly from your affiliate link.

Affiliate marketing however is sometimes confused with Pap-per-click or PPC scheme. PPC is an advertising model that is used to drive traffic using relevant keywords to the ad that is displayed on a website. As a form of online advertising, the commission one can make from displaying the PPC ad to their website is based on a click through rate scheme. You earn a certain amount whenever your visitors click on the PPC ads displayed on your website.

Both affiliate marketing and PPC are somehow related in the sense that you need your own website to display and promote your ads. But there are major differences between the two. Affiliate marketing is owned by firms that contract affiliates to help generate leads on products and services. One can use email marketing strategies, PPC and search engine optimization (SEO) strategies in order to increase your sales. PPC on the other hand requires keyword research in order to drive better targeted marketing outcomes according to the search terms related to your ads.

Becoming a PPC affiliate marketer entails intensive research on the appropriate target keywords to drive traffic into your website. Moreover, you need to learn how to configure and create an ad, conduct split testing and so much more before advancing into the next level of PPC affiliate marketing.

The concept of the pay per click marketing has been incorporated to the affiliate marketing scheme that enhances an affiliate marketer’s creativity and uniqueness on creating or writing a PPC online advertisement into a great success. There are specific guidelines you need to consider before writing a quality advertisement in your website. A few suggestions are provided here as follow:

Write an ad that directly focuses on your target market and audience.
Concentrate on promoting the benefits and advantage features of your products.
It would be great if you are going to insert relevant keywords in your advertisement as much as possible.
Include a powerful phrase of “call to action” advertisement and use URLs display which is active.
Correct spelling and proper usage of the grammar is essential in your ad.
Display your advertisement texts in a manner that is straightforward and easy to understand.