Why Your Business Should Invest Into Direct Mail

Like any good entrepreneur, I’m always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent response rate, even with a younger demographic target audience.

Think about it; people are deluged with emails, social media posts and instant messaging. In the digital world, it’s a novelty to receive a great piece of direct response material in the mail. However, there are a few differences in what we do in our direct mail than what was done in the old school days.

  • We experiment with all types of colorful pieces.
  • We rarely send any letter.
  • The pieces are always vibrant with images and very little copy.

There are a couple of reasons why your business should consider direct response to prospect and grow your business.

  • Response Rate: Last year, Compu-mail noted, “Direct mail household response rate is 5.1% (compared to.6% email,.6% paid search,.2 online display,.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.
  • Personalization: When your prospects receive mail (not including bills), particularly those who are of Generation X or older, there is a familiar feeling. The older generations still like to receive something in the mail with their names on it. They can touch the piece, and there’s something novel about it in today’s world.
  • Generational Myth: Believe it or not, a sizable portion of Millennials also like direct response because it’s something they too can touch and hold. According to a Forbes article, 36 percent of people under the age of 30 like to check their mailboxes, and 95 percent of those between the ages of 18 and 29 have a favorable view of mail, such as personalized cards.
  • QR Codes and PURLs: Companies have been experimenting with testing QR and PURLs (personal URLs), which redirects a person who receives a piece of mail back into the digital age. Since most people now have a smartphone, these codes can be scanned by the target audience for more information.
  • Messaging: If you’re doing a particular project or sale, consider using direct mail to bolster the urgency. My team and I have gotten high response rates to direct mail pieces that have had a deadline to partner with our companies. One of the key reasons we have seen this work is because with all of the emails people receive, lots of times they are dismissing this form of communication quickly just to get through their email box.
  • Multi-channel Marketing: Direct response is an excellent way to support your digital marketing efforts. We know that people have to see your brand and logo multiple times for it to begin to “stick” in their minds. Direct mail helps reinforce your brand’s digital efforts. Prospects not only see you in the digital world but also in the “real world.”
  • Testing: Direct mail provides your business with an opportunity to test another method for reaching out to your prospects. We’ve tested direct response with high-level prospects in our target audience, and the new accounts we’ve obtained has paid for the mailing expenses
  • Easy Analytics: Direct mail results are straightforward to understand. You don’t need to have anyone on your team sign-into a digital platform to pull a report for you. Direct response provides you an easy way to see how much you spent against the amount of new business you achieved.
  • Credibility: Direct mail, because it’s familiar and tactile, gives the recipients an automatic sense of your credibility. We live in a world of “fake news” and raging social media debates about content in the digital space that is authentic and real. Direct response cuts through the noise and instantly gives credibility because of the investment and its familiarity.
  • Creativity: Direct response is an excellent way to experiment with color, size, shape and different packaging for your pieces. Sophisticated marketers are experimenting with many different types of mailings to stand out from a regular sized and traditional letter and envelope, which encourages people to look at the piece.

The Data & Marketing Association (DMA) has reported that direct mail has declined. However, in a digital world where people are inundated with massive amounts of content, direct mail stands out as a creative way to cut through the noise. At the very least, direct mail is an excellent complement your digital efforts, and at best, it’s a great way to obtain new business.

Basic Elements in Measuring E-Mini Market Strength

There are very few e-mini trading sources that don’t, at some point, emphasize the importance of trading with the trend. This article is no different; I highly recommend focusing on trading with the trend. However, not all trends are created equal and every trend begins to falter and finally reverse. Obviously, the best time to be trading the trend is when it is peaking and not when it is declining and strength.

But how do you know when and e-mini trend is especially strong and when it is entering a weak phase?

Interestingly enough, I generally show a high level of disdain for indicators and oscillators as primary tools for entering and exiting e-mini trades. On the other hand, indicators and oscillators are especially useful in developing an understanding of the underlying strength of a trend. As a trend lengthens, I tend to look to my indicators to see if there are any divergences in trend indications and price movement. For example, if the price has been rising in a trend and been confirmed throughout the course of the trend but began to show divergence (divergence would be an oscillator moving in a direction opposite the price movement, in this case) I start to become suspicious about the strength of the trend. While divergence signals may not point to the exact bar where the trend will in end, it should put any competent trader on notice that the trend is weakening.

When divergences begin to develop, there are two possible outcomes; the trend will resume in direction and strength or the trend will continue to falter and decay. Of course, repeated divergences in succession and on different indicators or oscillators would certainly put me on notice that the possibility for a trend change could be in the offing.

Additionally, I think it is important to keep an eye on volume during a trend. When I see a marked change in volume, especially with an increase in volume, my suspicions become even more pronounced.

A simple observation of the price action as the trend progresses can also yield significant clues as to the strength of a trend. Usually the end of a trend is marked by ragged price action and deeper retracements. You will often see the divergence of price action and an indicator as the price action becomes more ragged. A trend line will emphasize the weakening price movement, especially when the retracements stop at closer and closer intervals to the trend line, or temporarily violate the trend line.

As you can see, there is no single factor that I use in determining the strength of a trend line. I use a constellation of factors that relate similar information to determine the underlying strength of a market trend.

In summary, we have had a very brief look at market strength and trends and identified some factors that may indicate the weakening of a trend. Those factors are divergent indications, volume fluctuations, and erratic price action. Once the directional movement has slowed it may form a channel or reverse direction. Only observation will give you, as the trader, the proper information on which to act. Don’t trust any one indication of a weakening trend, but look for concerted indications of a change in price direction.

Direct Sales Software – Your Loyal Assistant In Business!

Direct sales software has made the life of many direct sales executives easy and less stressful. In this profession, customers are everything. Much of your work comprises of getting to know the customers, digging up their buying habits and preferences, and keeping in touch with them. When the list of contacts gets longer and becomes unmanageable, you’ll need an “assistant” that organizes your networking to make it smoother and more efficient.

The Functions Of Direct Sales Software

1) It enters the complete information about guests and hosts. It adds their address, email ID, and contact number. You have an option to include their favorite items to personalize your service to customers. Simply click the check box and add the contacts to your e-mail list or post mail list.

2) It organizes your party details such as guest list, number of guests, shipping, sales, tax rates, and others at one place. You only need to click at the box to mark the closure of party.

3) It undergoes inventory tracking. It tracks wholesale as well as retail values, produces, and prints reports.

4) It undergoes mileage tracking. It makes categories to track specific mileage and produces a report for tax returns.

5) It undergoes expense tracking. It makes categories and maintains detailed records of every expenses incurred by you.

Through direct sales software, you can also print labels for your list of contacts. This program features a unique mechanism that lets you print a few labels. When you want to use that label again, you can command the software program to skip to the next label on your sheet.

Types Of Business Software

They include small business accounting software, small business marketing software, billing and payroll software, and small business CRM tools. It gets tough to manage every aspect of a business single-handedly. Besides, you need to make prompt decisions and take actions at times. You can’t afford to carry out activities like accounting, billing, promotion, and customer care alone. This is when business software comes in handy.

Today, you can’t depend on people alone. We live in an age of cutthroat competition, and you need to have instant results to keep in pace within a dynamic market. You can’t afford to spend time on counting the number of contacts on a list. Leave this task to the software. It makes things easier and faster. Focus your attention on more important matters for expanding your business. In the cyber age, a combination of direct sales executives as well as direct sales software is the recipe for successful business.

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