Minisites – Powerful Direct Marketing Websites

What makes minisites better at selling individual products than the bigger, more robust content sites? Simple, there are much fewer distractions for the visitor and minisites are generally designed for getting one action from the visitor.

Your prospective customer basically has two options to choose from, which are one, make the desired action that you are presenting them or two, leave the site. It’s basically that simple and this is a profitable business model that internet entrepreneurs should consider using when selling individual products.

Minisites are most popularly used by direct marketers selling information products, and they incorporate direct response marketing strategies, and effective copy writing that is focused on funnelling the website’s visitors to take one action. Initially, the prospective customer could be sent to a squeeze page (opt-in page) to first capture the customer’s information, so that the marketer can then follow up with the prospective customers in the future.

The idea is to send targeted web traffic to your minisites that focuses on selliing one specific product or service, whether that is an ebook, membership subscription, multi media course or some specific service. This product should be something that provides a solution to people within a specific market. It should either be a solution to a problem they have or something that can help them achieve a desired goal.

Now, to ensure that your mini site can convert the visitor into a customer or subscriber depending on your goal, you’ll need to first make sure that you do your due diligence and properly research your market, before creating your product and website. In short, you will need to know exactly who your target market is and what it is your market wants.

Once you know your market and what they really want, you can then create a minisite that is crafted with them in mind. You will then want to target that audience in your promotions, and then direct them to your site.

If you keep in mind what your prospective customer wants and focus on the benefits of the product, not so much the details of it, you will certainly be on the right track to creating your minisites the right way.

Avoid Multi-Level Marketing Affiliate Programs

Multi-level marketing is supposedly a way of making money, and it is true that some products are sold offline using multi-level methods. Therefore, there are a lot of multi-level marketing affiliate programs around.What’s wrong with them? For a start, the whole principle of multi-level marketing is that there are many layers, and the people above you in the pyramid each take a cut of what you sell or promote. That is bad news because it means you earn less, and maybe nothing at all. In fact, they used to be called pyramid selling schemes.Up to 10 layers in some multi-level schemesThese schemes can have ten layers, so until you get ten layers of people beneath you, you will be losing a lot of your income. To give you some idea, a two-level system is used in affiliate marketing by quite a few companies. What this means is that if you recruit someone, and he makes a sale, you get, say 10 per cent of the sale price. If the total commission was 50%, the person in the level below you would get only 40 per cent.That sort of payout, with just two levels in the scheme, is considered acceptable, but is still frowned upon in some countries. Why? Because the person who loses that 10 per cent does so just because you recruited him, no other reason. Really, for him to get the 10 per cent, he should be doing some of the work. He is supposed to, but generally people above you in multi-level marketing do not do much if anything to help.You can see that in a ten level system, there is hardly anything left for the people at the bottom. So when you start you are not earning for yourself but for someone else. In other words, by encouraging the people to make sales, you are actually getting them to earn money for you. This is why multi-level marketing affiliate programs are illegal in some countries.It is also why they are a bad idea. Another reason why they are bad is there is usually a joining fee, which allows you to earn from the system. There may be a free membership as well, but you can’t earn from it.Because there is this fee, people end up trying to recruit people instead of selling products. All this means that multi-level marketing affiliate programs are really bad news, if they go beyond two levels.Avoid them, and find affiliate products to market directly, and you will be able to earn money online.

Direct Mail Postcards – 6 Questions to Ask Your Postcard Marketing Agency

It seems postcard marketing companies are popping up everywhere these days.A simple Web search for “Direct Mail Postcards” will generate hundreds of businesses, all claiming to be experts. Granted, there are some really great, experienced postcard marketing companies online. But there are also dozens of one-size-fits-all, no-staff, no-support Web-based companies that use only templates and automated software to launch mediocre postcard marketing campaigns for their clients.So how do you tell the difference? One simple phone call.If you’re thinking about using a marketing company for your direct mail postcards, here are 6 questions you should ask your rep before getting started.1. How long have you been in the postcard marketing business?
Get a specific answer for this one. This is a sure-fire way to tell if the company has real experience with direct mail postcards. Even if their company has been around for 20 years, that doesn’t mean they’ve focused specifically on postcard marketing. Direct mail postcards can be tricky business, so you’ll want to make sure your agency has been doing it for at least a few years.2. Who are some of your clients?
This is another great way to tell how much experience your postcard marketing company has. The best agencies will have worked with well-known brands and businesses around the nation. If your company can’t mention one name you recognize, then you should probably look elsewhere.3. Can I see some samples?
Absolutely critical. Be sure to look closely at work that’s already been created by the postcard marketing company. Ask for a few different styles and industries, so you can see how good they are at switching gears for each client.4. Have your clients had any results?
Ask for specific success stories about other direct mail postcard campaigns. Get numbers. In direct mail, a great response rate is often just 1-2%. If the company has reached up to 10% or higher, you know they’re good. If they say something like “45%,” then you know they probably don’t know what they’re talking about.5. Do you handle printing and mailing too?
Many postcard companies only handle the creative work. Others may only execute the printing. If you want to save money, you’ll want to choose a company that can streamline the entire campaign by handling everything. Keep in mind, the company doesn’t need to have its own printer. Many experience postcard marketing companies will have developed relationships with printers and can therefore offer printing services at far less than what you’d pay if you went to directly to the printer yourself. The key thing to remember here is that you’re choosing a company that has experience in every area of postcard marketing, not just one.6. Can you help me with my mailing list?
This is another critical element of your postcard marketing campaign that a lot of companies might not be able to help you with. Your mailing list is key to the success of your postcards, so be sure to pick a company that can a) help you create a strong, targeted list, or b) import the list you already have.