Direct Mail Postcards – 6 Questions to Ask Your Postcard Marketing Agency

It seems postcard marketing companies are popping up everywhere these days.A simple Web search for “Direct Mail Postcards” will generate hundreds of businesses, all claiming to be experts. Granted, there are some really great, experienced postcard marketing companies online. But there are also dozens of one-size-fits-all, no-staff, no-support Web-based companies that use only templates and automated software to launch mediocre postcard marketing campaigns for their clients.So how do you tell the difference? One simple phone call.If you’re thinking about using a marketing company for your direct mail postcards, here are 6 questions you should ask your rep before getting started.1. How long have you been in the postcard marketing business?
Get a specific answer for this one. This is a sure-fire way to tell if the company has real experience with direct mail postcards. Even if their company has been around for 20 years, that doesn’t mean they’ve focused specifically on postcard marketing. Direct mail postcards can be tricky business, so you’ll want to make sure your agency has been doing it for at least a few years.2. Who are some of your clients?
This is another great way to tell how much experience your postcard marketing company has. The best agencies will have worked with well-known brands and businesses around the nation. If your company can’t mention one name you recognize, then you should probably look elsewhere.3. Can I see some samples?
Absolutely critical. Be sure to look closely at work that’s already been created by the postcard marketing company. Ask for a few different styles and industries, so you can see how good they are at switching gears for each client.4. Have your clients had any results?
Ask for specific success stories about other direct mail postcard campaigns. Get numbers. In direct mail, a great response rate is often just 1-2%. If the company has reached up to 10% or higher, you know they’re good. If they say something like “45%,” then you know they probably don’t know what they’re talking about.5. Do you handle printing and mailing too?
Many postcard companies only handle the creative work. Others may only execute the printing. If you want to save money, you’ll want to choose a company that can streamline the entire campaign by handling everything. Keep in mind, the company doesn’t need to have its own printer. Many experience postcard marketing companies will have developed relationships with printers and can therefore offer printing services at far less than what you’d pay if you went to directly to the printer yourself. The key thing to remember here is that you’re choosing a company that has experience in every area of postcard marketing, not just one.6. Can you help me with my mailing list?
This is another critical element of your postcard marketing campaign that a lot of companies might not be able to help you with. Your mailing list is key to the success of your postcards, so be sure to pick a company that can a) help you create a strong, targeted list, or b) import the list you already have.

Can Network Marketing Really Work? OK, How?

I bet you have stories similar to mine…

About 30 years ago I joined my first Network Marketing company, which was a nutritional product. A friend of a friend was making a lot of money, so we joined… and we were pumped!! This was my ticket to a new life!

About 8 months later I admitted defeat. I had not signed up one person and I was tired of being forced to buy a product that tasted awful. My friends quit a few months later.

The next one was a travel company. A lot of people travel so we were sure this one would work. And then after that it was a pre-paid phone card, a discount medical and dental plan, and my last one was some ‘going green’ type of products. The story always ended the same way.

So I decided I was done with network marketing. No matter how wonderful it looked, I would never get involved in another one. Since I chose Sales as a career path, I had people constantly bringing me new MLM plans to look at, but I stood firm with my decision for over 11 years. In fact, I even stopped looking at them. It was always the same thing, just wrapped differently.

What makes us keep trying Network Marketing when past history tells us we’ll lose money if we get involved? I think it’s because the concept is great… it should work. For many people, because of a lack of education, money or whatever, there is no other method to reach the kind of financial freedom we dream about. Also, we can’t help but wonder why some people are very successful with it.

In their book Why We Want You Rich, Robert Kiyosaki (Rich Dad, Poor Dad) and Donald Trump said, “If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.” Donald Trump recently started his own network marketing company. Robert Kiyosaki calls network marketing “a great business model.”

In 2002 billionaire Warren Buffet bought the network marketing company, Pampered Chef, then proceeded to buy a dozen more. He called it the best investment he’d ever made. Other billionaires, such as Paul Zane Pilzer and Richard Branson also own MLM companies.

Network Marketing is here to stay because it is a very powerful tool in today’s advertising market, reaching millions of customers. So how do you become a successful network marketer?

First, find a company that offers products/services that people really want. Buying product on a monthly basis is what makes the company work, so you WILL have to buy whatever product they offer. The more popular the product, the easier it will be to be successful.

Second, look at the people in the Corporate office. Who makes decisions about the company? Are they trustworthy, dependable and stable? How long have they been in business? Do they care about their Reps?

Third, is the compensation plan a good one? Has the company re-negotiated the plan, taking away from the Reps? Will this comp plan allow you to get to your financial goals in a reasonable time frame? Is it set up so people can make money quickly, or will they drop out because it’s too hard to get promoted to where you start making good money?

And last, what kind of leadership will you have with your Sponsor? Do they have a strong team and work with those they bring into the business? If you need them, are they available to go out with you? Do they offer training for you to help you succeed? Do they genuinely care if you’re successful or not? Or will they sign you up and leave you on your own? This is a very important part of your success!!

I recently joined another network marketing company and I can honestly say, this is what I have looked for all my life. In just a few weeks (working very part time) I started a team that is growing quickly. This is a fabulous company with great leadership, the best products out there, the best comp plan, and a very strong team that works together for success.

Tom Spinks, founder and editor of the $1,000,000 Blueprint magazine, after looking at hundreds of MLM companies, said “In the months following the interview I have looked at and dissected this company as well as its compensation plan, and in my opinion it is the most unique network marketing company in the country and his compensation plan is the most generous in the industry. Nothing I have ever looked at comes close. In fact, before you really understand how it pays out, it defies logic.”

You can find success! Just find the right MLM and then be willing to learn, follow your leaders, and work it! Don’t give up. This company is changing lives in a big way every day. Why not find one to change yours?

“If you are a person with big dreams and would love to support others in achieving their big dreams, then the network marketing business is definitely a business for you. You can start your business part-time at first and then as your business grows, you can help other people start their part-time business. This is a value worth having – a business and people who help others make their dreams come true.” — Robert T. Kiyosaki

Avoid Multi-Level Marketing Affiliate Programs

Multi-level marketing is supposedly a way of making money, and it is true that some products are sold offline using multi-level methods. Therefore, there are a lot of multi-level marketing affiliate programs around.What’s wrong with them? For a start, the whole principle of multi-level marketing is that there are many layers, and the people above you in the pyramid each take a cut of what you sell or promote. That is bad news because it means you earn less, and maybe nothing at all. In fact, they used to be called pyramid selling schemes.Up to 10 layers in some multi-level schemesThese schemes can have ten layers, so until you get ten layers of people beneath you, you will be losing a lot of your income. To give you some idea, a two-level system is used in affiliate marketing by quite a few companies. What this means is that if you recruit someone, and he makes a sale, you get, say 10 per cent of the sale price. If the total commission was 50%, the person in the level below you would get only 40 per cent.That sort of payout, with just two levels in the scheme, is considered acceptable, but is still frowned upon in some countries. Why? Because the person who loses that 10 per cent does so just because you recruited him, no other reason. Really, for him to get the 10 per cent, he should be doing some of the work. He is supposed to, but generally people above you in multi-level marketing do not do much if anything to help.You can see that in a ten level system, there is hardly anything left for the people at the bottom. So when you start you are not earning for yourself but for someone else. In other words, by encouraging the people to make sales, you are actually getting them to earn money for you. This is why multi-level marketing affiliate programs are illegal in some countries.It is also why they are a bad idea. Another reason why they are bad is there is usually a joining fee, which allows you to earn from the system. There may be a free membership as well, but you can’t earn from it.Because there is this fee, people end up trying to recruit people instead of selling products. All this means that multi-level marketing affiliate programs are really bad news, if they go beyond two levels.Avoid them, and find affiliate products to market directly, and you will be able to earn money online.