Restaurant Marketing – 3 Tips To Keep Your Restaurant Packed And Sell More Food

There is more to owning and operating a restaurant than just having great food. While it’s true that have great food is the first key to having a successful restaurant, it certainly isn’t the only thing that matters. I would tend to argue that there are plenty of successful restaurant that lack good quality food. So what makes them so successful? Marketing is what makes them successful, and it can help to make your restaurant business successful too (although location is very important as well). Here are marketing tips to help keep your restaurant pack and help you sell more food!

Online Web Presence
If you’re not online, then to potential customers, you don’t exist. You want to make sure that your restaurant is being represented online in two ways: via your own website and via other restaurant referral websites. It should go without saying that your restaurant needs a website that features you location and contact information, your menu, and ideally a few pictures of your best dishes.

Restaurant referral websites are important to being seen online. Restaurant goers in any city or town often go online before going out to figure out where they want to go eat or what they might want to try. Examples of these kinds of sites include UrbanSpoon.com, and CitySearch.com. There may be others and you can discover them by doing a simple Google search for restaurant suggestions in your town or city. Make sure that you have a listing on each of these sites (it should be free) and that your profile is up to date and has a direct link to your website and menu.

Direct Mailers – Special Promotions
Advertising can be expensive, which is why I recommend direct mailers if your budget is limited. You first want to start with sending mailers with special promotional offers (discounts) to businesses in your area. Informing businesses of your lunch menu will help to increase your lunch crowd. In addition, you might want to send them information on your happy hour specials if you have any.

Direct mailer should also go out to residents living within a 5 to 10 mile radius of your location. Again, make sure you make them a promotional offer (give them a discount coupon). The promotional offer you give them is important because it is going to create an incentive for them to come and try your food. You might try a buy one meal get a second one free, that way they bring a guest (who as a result becomes one more person who learns about your restaurant).

Billboard Near Your Location
One great investment for restaurants is in billboard marketing near the location of the business. This alerts people in your area and people passing through your area that you are open for business. While it won’t result in business the same day, it will over time generate traffic to your restaurant. Again, just make sure that your billboard ad has your location (i.e. “exit here turn right”) and that it has a great picture of one of your best dishes!

Billboard ads can be expensive, so make sure you use it strategically for your business. Do your homework with the billboard management company so you understand the amount of traffic that will see it. Then make a decision based on whether the traffic is enough to justify the money you will spend. After all, you want it to be worth the money.

Owning and operating a restaurant is no easy task; it’s a lot of long hours, and hard work so you want to make sure that you have customers to enjoy the fruit of your labor. Proper marketing will guarantee that result!