Direct Marketing – The Affordable Solution

These days every marketing dollar counts. Businesses seeking to sustain and grow their brand need reach and accountability. These are just two of the advantages of utilizing a consultant to maximize the company’s return on investment.

There are three basic types of campaigns. Direct telephone programs, direct mail and direct e-mail programs all have similarities but are distinctly different. What works for one business may not work for another, but there is an affordable solution for every business.

A consultant can provide a myriad of services independently or in concert with the company’s marketing department. Very often these professionals can breathe new life into the company’s brand.

The beauty of is that each release hits a demographically selected target. Most businesses know who their purchasers are in terms of income, marital status or geographic location. The firm has access to hundreds of lists that can filter the company’s input to target very real consumers that should be benefiting from the company’s products or services.

After meeting with your professional, the demographics can be determined and the company can decide whether to launch a campaign that utilizes one or more forms of.

Each Approach Has Distinct Advantages:

Direct Mail – Once scoffed as junk mail, this form of has proven to be extremely effective. So effective, that mailboxes are filled with discounts, specials and other incentives designed to attract new consumers and retain existing ones. The keys to this form of marketing are simple. Include a compelling offer, design a clean, sharp image, charge the mail with demographics and make sure the results can be tracked. When these ingredients are present, they are no longer considered junk mail and are usually carefully scanned by readers.

Telephone – Direct telephone campaigns require carefully worded and presented scripts. Using the company’s demographics, trained sales people call everyone on an extensive list. This is only recommended for specific products and can run the risk of alienating certain prospects. The key is the offer, the script and the effectiveness of the sales person.

E-mail – E-mail campaigns are relatively inexpensive and have proven to bear strong results. The program can be rejected by spam software but the majority reaches the desired consumer. Today’s buyers are internet savvy and are more receptive to e-mail than other forms of communication.

Your consultant can explain the advantages and disadvantages of each program. The professional direct marketer offers services from concept origination through design and execution.

Want your business to grow? Call a professional today.