3 Marketing Tips That You Can Learn From

Math in business goes hand-in-hand with a good marketing strategy. I say math is important because if you don’t ‘do the math” in your business, you’ll find yourself stranded about how much the things of your business will cost. If anything that you should be worried about is how to keep your customers coming back into your business.

Now even though it’s tough to market your products in today’s economy, there are some ways that you can use to can use your marketing strategy to make more money in your business as humanly possible. Now before you get all uptight about what I’m about to share with you, I think you should hear me out.

The most of you business owners are having problems with their advertising and marketing is because you’re still using ineffective and outdated methods. It’s time for a new breed of marketing that will help to push your over the top. In fact, let’s get started on these marketing strategies that can use to have major success in business.

1) Keep your head on straight

This isn’t exactly a marketing strategy but it’s something that you should definitely do if you want to have the most success as possible in your business. Just because you’re making money, don’t forget where you came from.

Let your past experiences guide you in becoming more humble and knowledgeable, so that people can talk about you and your strategies. This will more than come from something like an interview. I think if you want to boost your sales and profits, now is the time to do so. Here’s another tip for having success in your business.

2) Offer discounts

Offering discounts is a way of “giving back” to your customers. Make sure your discount offer is good enough that will compel people to buy them from you. Now you need to know a big about “direct response marketing” if you want to have the most success in your business. In fact, let’s take a look at another tip that you can use to improve your sales and profits:

3) Automate as much as you can

Owning your own business is something that a lot of entrepreneurs embark on, but have no idea as to how to make it work for them. I’m telling you here today that there are a lot of ways to automate parts of your business. You could hire a manager and have them take care of the day-to-day aspects of your business.

You’ll be able to play more golf, you’ll get to spend more time with your family, and you’ll enjoy life again. Isn’t this something that you will want to have more time for? Well luckily, automating your business will more than likely be able to do this for you.

Use these tips to have the kind of success that you dream of in your business today. All of these techniques are sure to put your business over the top, and they’re something that I do in my business today.

Good luck with using these tips to have as much success as possible in your business.

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Why Your Business Should Invest Into Direct Mail

Like any good entrepreneur, I’m always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent response rate, even with a younger demographic target audience.

Think about it; people are deluged with emails, social media posts and instant messaging. In the digital world, it’s a novelty to receive a great piece of direct response material in the mail. However, there are a few differences in what we do in our direct mail than what was done in the old school days.

  • We experiment with all types of colorful pieces.
  • We rarely send any letter.
  • The pieces are always vibrant with images and very little copy.

There are a couple of reasons why your business should consider direct response to prospect and grow your business.

  • Response Rate: Last year, Compu-mail noted, “Direct mail household response rate is 5.1% (compared to.6% email,.6% paid search,.2 online display,.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.
  • Personalization: When your prospects receive mail (not including bills), particularly those who are of Generation X or older, there is a familiar feeling. The older generations still like to receive something in the mail with their names on it. They can touch the piece, and there’s something novel about it in today’s world.
  • Generational Myth: Believe it or not, a sizable portion of Millennials also like direct response because it’s something they too can touch and hold. According to a Forbes article, 36 percent of people under the age of 30 like to check their mailboxes, and 95 percent of those between the ages of 18 and 29 have a favorable view of mail, such as personalized cards.
  • QR Codes and PURLs: Companies have been experimenting with testing QR and PURLs (personal URLs), which redirects a person who receives a piece of mail back into the digital age. Since most people now have a smartphone, these codes can be scanned by the target audience for more information.
  • Messaging: If you’re doing a particular project or sale, consider using direct mail to bolster the urgency. My team and I have gotten high response rates to direct mail pieces that have had a deadline to partner with our companies. One of the key reasons we have seen this work is because with all of the emails people receive, lots of times they are dismissing this form of communication quickly just to get through their email box.
  • Multi-channel Marketing: Direct response is an excellent way to support your digital marketing efforts. We know that people have to see your brand and logo multiple times for it to begin to “stick” in their minds. Direct mail helps reinforce your brand’s digital efforts. Prospects not only see you in the digital world but also in the “real world.”
  • Testing: Direct mail provides your business with an opportunity to test another method for reaching out to your prospects. We’ve tested direct response with high-level prospects in our target audience, and the new accounts we’ve obtained has paid for the mailing expenses
  • Easy Analytics: Direct mail results are straightforward to understand. You don’t need to have anyone on your team sign-into a digital platform to pull a report for you. Direct response provides you an easy way to see how much you spent against the amount of new business you achieved.
  • Credibility: Direct mail, because it’s familiar and tactile, gives the recipients an automatic sense of your credibility. We live in a world of “fake news” and raging social media debates about content in the digital space that is authentic and real. Direct response cuts through the noise and instantly gives credibility because of the investment and its familiarity.
  • Creativity: Direct response is an excellent way to experiment with color, size, shape and different packaging for your pieces. Sophisticated marketers are experimenting with many different types of mailings to stand out from a regular sized and traditional letter and envelope, which encourages people to look at the piece.

The Data & Marketing Association (DMA) has reported that direct mail has declined. However, in a digital world where people are inundated with massive amounts of content, direct mail stands out as a creative way to cut through the noise. At the very least, direct mail is an excellent complement your digital efforts, and at best, it’s a great way to obtain new business.